Heidi Swapp is a storyteller, craft and decor designer, creative instructor, author, and speaker who firmly believes life doesn’t have to be perfect to be wonderful. She started connecting with audiences worldwide in 2000 through scrapbooking magazines and events, later sharing her passion for memory keeping through blogging, social media, and her signature line of creative products. Heidi’s connection to her audience goes beyond her products and crafting. She brings a unique viewpoint, and her encouragement to “Stop the Blur” and hold on to your memories by documenting them resonates with her followers.

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